The SMART goal framework is a useful framework for planning, structuring and executing work towards a specific goal for Weekly work. It is a user-friendly methodology, in that it instructs which aspects of a goal and associated milestones should be included, and how these should be formulated to have best effect. This combination makes the SMART framework very powerful and significantly increases the chances of the goal at hand actually being reached.
Working towards defined weekly goals allows individuals, teams and entire companies to focus their near-term efforts on an agreed spectrum of initiatives. Having weekly goals is therefore an appropriate method to ensure all efforts are undertaken in the correct “direction” and are aligned with one or more longer-term ambitions. As such, weekly goals will normally be formulated in the form of clear “initiatives” or “actions”, which form part of one or more longer-term ambitions. Furthermore, weekly goals can be broken down in daily activities which when taken together results in the weekly goal having been executed.
- Call 50 new potential customers by Friday
- Publish 4 instagram posts by Sunday
The smart method
The acronym for smart:
- S - (Specific): Have a clear direction of where you are heading
- M - (Measurable): Can assess the outcome of your efforts
- A - (Achievable): Work towards a realistic ambition
- R - (Relevant): Focus resources on the correct tasks
- T - (Time-bound): Feel an appropriate sense of urgency